Broad Business Foundation
Build knowledge across accounting, economics, finance, management, marketing, and organizational decision-making.
Home > Academics > Majors & Programs > programs > Business Administration Specialization, B.B.A.
Bachelor of Business Administration
B.B.A.
Business Administration
Build a versatile foundation in business while developing the analytical, communication, leadership, and decision-making skills organizations rely on.
Quick Facts
Program at a Glance
Review key details about the program, including academic level, credentials and other important information.
4 years
Time to Complete
Online
Ways to Learn
Build a Strong Business Foundation
Prepare to Lead, Manage, and Grow
Wayland Baptist University's Bachelor of Business Administration in Business Administration provides a broad foundation across the major areas of business while helping students develop practical skills for today's organizations. The program connects accounting, economics, finance, management, marketing, business ethics, and strategic decision-making so students can understand how organizations operate as a whole.
Designed for students seeking a flexible and versatile business degree, the B.B.A. prepares graduates to contribute across a wide range of industries and organizational settings. Students also benefit from Wayland's distinctively Christian approach to education, which emphasizes ethical leadership, service, and professional responsibility.
Why Wayland
What sets this program apart.
A closer look at the experiences, flexibility and opportunities built into your Wayland education.
100% Online Option
Complete the degree through WBU Online with flexibility for work, family, and other responsibilities.
Career-Ready Skills
Develop communication, leadership, analysis, and problem-solving skills that apply across industries.
Christ-Centered Business Education
Explore business decisions through ethical reasoning, service, and Wayland’s Christian mission.
Skills & Knowledge
What You'll Learn
Develop the business knowledge, communication skills, and analytical perspective needed to make informed decisions and contribute across organizational functions.
Business Strategy
Understand how organizations set goals, compete, allocate resources, and respond to changing conditions.
Accounting and Finance
Interpret financial information and understand how financial decisions influence organizational performance.
Management and Leadership
Develop skills for working with teams, managing people, and supporting organizational effectiveness.
Marketing
Understand customers, markets, promotion, and the role marketing plays in organizational growth.
Business Analytics and Decision-Making
Use information and quantitative reasoning to evaluate problems and support business decisions.
Ethics and Professional Responsibility
Examine business decisions through ethical reasoning and a Christian worldview.
Career Possibilities
Where This Program Can Take You
Prepare for entry-level and developing leadership roles across business, nonprofit, government, and entrepreneurial organizations.
Business Operations
Support or lead day-to-day organizational processes, planning, and performance.
Management and Supervision
Prepare for roles involving teams, people, projects, and organizational resources.
Sales and Marketing
Apply business and customer knowledge in sales, marketing, communications, and market-development roles.
Financial and Administrative Services
Use business knowledge in budgeting, analysis, coordination, and administrative decision-making.
Entrepreneurship and Small Business
Apply broad business knowledge when starting, operating, or growing a business.
Official Curriculum
Explore Your Courses
Review the official program requirements and coursework for the Business Administration Specialization program.
Curriculum information is provided directly from Wayland's Academic Catalog.
Bachelor of Business Administration
Business Administration Specialization
View curriculum and requirements
Official Curriculum
Loading program requirements...
Questions
Frequently Asked Questions
Is the B.B.A. available online?
Yes. Wayland currently lists the Bachelor of Business Administration among its WBU Online bachelor's degree options
What does the Business Administration specialization cover?
The program provides broad study across major business disciplines and is designed to help students understand how business functions work together.
What kinds of careers can this degree support?
Graduates may pursue roles in management, operations, sales, marketing, finance, administration, entrepreneurship, and other business functions.
Can I specialize further in business?
Yes. Wayland currently offers multiple B.B.A. specialization options, including areas such as Accounting, Business Analytics, Cybersecurity, Digital Marketing, Economics/Finance, Health Care Administration, Management, Management Information Systems, Marketing, and others.
Is the B.B.A. suitable for students who are still deciding which area of business interests them most?
Yes. The broad Business Administration specialization is a good fit for students who want a strong general business foundation without narrowing immediately into one functional area.
Take the Next Step
Build Your Business Future
Develop the knowledge and practical skills to contribute, lead, and grow in today's organizations.
